Everyone talks about it. Almost no one manages it proactively.
I help organizations build cultures where people feel safe, engaged, and empowered to do their best work. Through two decades of leading complex projects across consulting, pharma, retail, fintech, and academia, I've learned that every transformation starts with how people work together.
Twenty years ago, after completing my electrical engineering studies, I started working in a project office of a pharma company. Somewhere along the way, I realized that the hardest challenges in organizations aren't technical. They're human.
That realization took me from managing projects to managing portfolios across 9 countries. From earning an MBA in Strategic Project Management and a Master in Applied Business Research, to completing two doctorates. From being employed at companies like AfterPay and Valora to founding Perceptium, a platform that turns organizational culture from a buzzword into something you can actually measure and manage. My engineering roots never left me. I still build the tools, systems, and technologies that make all of this work at scale.
People sometimes look at my CV and wonder if I'm several people in one. I'm not. I'm just someone who has been obsessively driven by one question for twenty years: how do we create workplaces where people feel safe, engaged, and empowered to be at their natural best?
Three threads run through everything I do. Each started as a passion. Each became deep expertise. Together, they're what makes my work different.
I thrive in complexity. Large-scale transformations, multi-country rollouts, building new things from zero. Not just managing projects, but finding creative solutions to problems everyone else calls impossible.
Culture isn't a poster on the wall. It's how decisions get made when no one's watching. My research and practice focus on making the invisible visible: measuring culture, understanding behavior, and transforming how people work together.
Knowledge only matters if you pass it on. That's why I pursued two doctorates. Not just to research, but to teach at universities and business schools. I combine deep practical experience with academic rigor, and I learn as much from my students as they learn from me.
PhD Summa Cum Laude, DBA, MABR, MBA (WU Vienna), BEng Electrical Engineering
IPMA Level A — Portfolio Director, AIPMO ACE & Expert, CF-IPMO
Organizational Culture, Competing Values Framework, People Analytics, CoDiDA funded research
20+ years across Europe. Consulting, pharma, retail, fintech, academia. Founder of Perceptium.
Whether it's a conversation about culture transformation, a complex project that needs leadership, or simply a coffee and a good discussion. I'd love to connect.
